[lug] IBM doesn't appear to be making many friends
Keith C. Herold
herold at cslr.Colorado.EDU
Fri Apr 20 20:20:32 MDT 2001
More to the point: what is Apple's market focus? Taken a look at their ads
over the last few years (ignoring for the moment the cube silliness). This
kind of approach is perfect; IBM most likely *wants* linux mainstreamed, to
beat windows down. Non-tech people are afraid of linux's complexity (sorry,
but windows is easier for the nontechnically inclined); convince them that
linux is their buddy and see what happens.
Besides, as someone pointed out, the reason they are ex-hippies is they sold
out to 'The Man'. Now they have jobs, and money, and houses, and families,
and pets ... etc.
Nostalgia as a marketing plan works.
> -----Original Message-----
> From: lug-admin at lug.boulder.co.us [mailto:lug-admin at lug.boulder.co.us]On
> Behalf Of Nate Duehr
> Sent: Friday, April 20, 2001 1:04 PM
> To: lug at lug.boulder.co.us
> Cc: CLUE TALK
> Subject: Re: [lug] IBM doesn't appear to be making many friends
> On Fri, Apr 20, 2001 at 08:00:59AM -0600, B O'Fallon wrote:
> > It seems to me that defacing public property is NOT the way to run an
> > ad campaign, and I wonder if this will do more bad than good. For that
> > matter, I am not sure that the thrust of the campaign (Peace, Love,
> > Linux) is creating that favorable an impression in the minds of the
> > suits of corporate America. IBM seems to think that Linux would appeal
> > to the ex-hippies ....
> Who do you think the suits are? :-)
> The Gen-X'ers are working the trenches in many cases now, and the
> "ex-Hippies" are in the corner offices. It's a great marking plan.
> Why do you think every software company buys a Doors song, a song from
> The Who, or just about any other late 60's to mid 70's song for their
> jingles now...? Even the U.S. Postal Service using Steve Miller Band
> songs for the last few years... imagine that when Steve Miller was first
> Nate Duehr <nate at natetech.com>
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